Dr Joey Crawford is an Academic at the University of Tasmania by day, and a serial entrepreneur by night. He is currently Managing Director of carbon negative gin distillery, Negat-ve Distillery, and has been recognised locally, nationally, and internationally for his innovative research and development. He holds a PhD, Bachelor of Business (First Class Honours), and Bachelor of Education (Professional Honours) from the University of Tasmania. Through managerial roles and employment within the private education industry, Joey developed a well-grounded understanding of strategic challenges in management and leadership that has led to ground-breaking educational and leadership development research being implemented locally and across the globe.